What it is
Softr builds business apps such as client portals, internal tools and simple CRMs on top of a database, either its own or an existing source such as Airtable, Google Sheets, HubSpot, Notion, Salesforce or SQL. You can start from a prompt with its AI co-builder, then adjust pages, permissions and workflows in a visual editor. Built-in AI agents can work on your data, drawing from a monthly pool of AI credits.
Pricing, reworked in 2026, charges separately for builders and for two kinds of app users: team users, who share a builder's business email domain, and client users, which includes anyone on Gmail or another free address. Billed yearly, Basic is $19 a month, Pro $99 and Business $329; month to month they cost $25, $119 and $395. The free plan allows up to 3 builders, 5 app users and 5,000 database records.
Our review
Softr is narrower than most app builders, and that is its strength. It is built for apps where people log in and work with business data: client portals, partner directories, internal dashboards and approval flows. Roles, record-level restrictions and data connections are core features, and builders can preview the app as any user before publishing, which is the check most AI app generators skip.
The cost model rewards reading the user definitions closely. Basic includes one builder and 5 team plus 5 client users; Pro two builders and 10 plus 50; Business three builders and 30 plus 100. Anyone signing in with a Gmail address counts as a client, extra builders cost $5, $10 or $20 a month by plan on yearly billing, and extra app users start at $1 a month on Pro and $2 on Business. Basic also keeps Softr branding and caps workflows at 2,500 actions a month, after which workflows pause until the limit resets.
AI is a helper, not the main way you build. Monthly AI credits run 5 on Free, 10 on Basic, 50 on Pro and 100 on Business. Included credits reset monthly; add-on credits roll over for one month. Unlike pure AI builders, the editor keeps working when credits run out.
The security page is more substantial than the category norm: SOC 2 Type II, hosting in Germany with a US option, encryption in transit and at rest, server-side database credentials, and audit logs. SAML and OpenID SSO and SCIM are Enterprise-only, though 2FA arrives on Business. Against Bubble, Softr trades flexibility for a permission model you do not have to build; against Base44 or Replit, it trades a code-generating agent for an app a non-developer can still maintain a year later.
Where it earns its place
An eight-person accounting firm with 200 clients
Give each client a login to see their documents and request status
Business at $329 a month yearly covers 100 client users and 30 team users; the other 100 clients are paid add-ons starting at $2 a month each, and clients on Gmail always count as clients. Record-level restrictions keep each client to their own rows.
An operations engineer at a 60-person logistics company
Put an internal approvals tool on top of an existing Postgres database
Connect the SQL source, define user groups and global data restrictions, and queries run server-side so credentials never reach the browser. 60 staff exceeds even Business's 30 team users, so budget for extra users from $2 a month each, and SSO through your identity provider needs Enterprise.
A product manager prototyping a partner directory
Get a working first version in an afternoon
The AI co-builder drafts the app from a prompt and the visual editor takes over from there. The Free plan's 5 AI credits and 5 app users cover a demo, not a launch.
Before you commit
- Setup
- Sign up free, describe the app to the AI co-builder or pick a template, connect a data source, set user groups and preview as each user before publishing.
- Integrations
- 42 to 54 data and app integrations by plan, including Airtable, Google Sheets, HubSpot, Notion, Salesforce and SQL; REST API and MCP on all plans, with some endpoints limited to higher tiers.
- Data and privacy
- SOC 2 Type II; data hosted in Germany with a US residency option; encryption in transit and at rest; credentials kept server-side. SSO (SAML, OpenID) and SCIM on Enterprise only.
- Cost at scale
- A Pro portal with 2 builders, 10 staff and 150 client users costs $99 a month yearly plus at least $100 a month for the 100 extra clients, about $2,400 a year before extra builders at $10 each.
- Limits
- Database records: 5K Free, 50K Basic, 500K Pro, 1M Business. Workflow actions: 500, 2,500, 10K and 25K a month, with workflows paused at the limit. Extra custom domains $15 a month.
What's good
- Record-level permissions and preview-as-any-user before publishing
- Connects to Airtable, Google Sheets, HubSpot, Notion, Salesforce and SQL
- SOC 2 Type II, with EU (Germany) hosting
- REST API and MCP on every plan, including Free
- 50% discount for non-profits and education
What's not
- Gmail and other free-address users count as paid client users
- Branding removal starts at Pro ($99 a month yearly)
- SSO and SCIM only on Enterprise
- Small AI credit allowances: 10 on Basic, 50 on Pro
- Workflows pause when the monthly action limit is hit
Best for
Operations teams and agencies building client portals or internal tools on data they already keep in Airtable, Sheets or a SQL database.
Alternatives
Softr: common questions
- Is Softr worth it?
- Softr gets the boring parts of a client portal right, permissions above all, and then charges by the head for everyone who logs in. We rate it 3.8 out of 5.
- How much does Softr cost?
- Free (3 builders, 5 app users, 5K records); billed yearly Basic $19/month, Pro $99, Business $329 ($25, $119, $395 monthly). Extra builders $5–$20/month; extra app users from $1. Enterprise custom.
- What are the downsides of Softr?
- Gmail and other free-address users count as paid client users; branding removal starts at Pro ($99 a month yearly); sSO and SCIM only on Enterprise; small AI credit allowances: 10 on Basic, 50 on Pro; workflows pause when the monthly action limit is hit.
- Who is Softr best for?
- Operations teams and agencies building client portals or internal tools on data they already keep in Airtable, Sheets or a SQL database.
- How much does Softr cost for a team or in production?
- A Pro portal with 2 builders, 10 staff and 150 client users costs $99 a month yearly plus at least $100 a month for the 100 extra clients, about $2,400 a year before extra builders at $10 each.
- Is Softr safe for company data?
- SOC 2 Type II; data hosted in Germany with a US residency option; encryption in transit and at rest; credentials kept server-side. SSO (SAML, OpenID) and SCIM on Enterprise only.
- What are the best Softr alternatives?
- The closest alternatives we have reviewed are Base44, Bubble and Replit.
Answers checked Oct 23, 2026.