What it is
Figma is the browser-based design tool most product teams use to design apps and websites together. Since Config 2025 it has added Figma Make, which builds working prototypes and web apps from a prompt or your designs; Figma Sites for publishing websites; Figma Buzz for marketing assets; and Figma Draw for vector illustration. In October 2025 it bought the AI image and video startup Weavy for more than $200 million and renamed it Figma Weave. It also bought Payload, an open-source headless CMS, in 2025.
In 2026 the focus moved to code. Make can connect to a local Git repository, in a closed beta on the Mac desktop beta app, and push branches and pull requests to GitHub. At Config India on October 14, 2026, Figma put code layers into open beta, announced Figma Specs, a Markdown editor for design rules that agents can follow, and said it is building Payload into Make. Its MCP server works with Claude Code, Codex and more than 20 other tools.
Figma went public on the NYSE in July 2025. AI use is metered in monthly credits per seat: 3,000 for a Professional Full seat and 500 for Dev, Collab and View seats, with no rollover. On Starter and Professional, Figma trains its models on customer content by default unless an admin opts out.
Our review
For designing apps and websites as a team, Figma has no serious rival. Real-time collaboration, design systems, Dev Mode and a huge plugin library keep it the standard, and its 2026 AI work is aimed squarely at the hand-off to code: an MCP server for Claude Code and Codex, code layers on the canvas, and Figma Specs, which writes design rules down in Markdown so agents can follow them.
Make is the main AI product, and it does well what general app builders struggle with: turning existing designs into working prototypes that respect your components. Shipping is less mature. Editing a real codebase from Make is a closed beta that needs the Mac desktop beta app; GitHub gets pull requests, GitLab and Bitbucket can push branches over SSH but cannot open them, and GitHub Enterprise Server is not supported. For full-stack apps, Bolt and v0 are further along.
Credits are the constraint a buyer will hit first. A Full seat gets 3,000 AI credits a month on Professional, 3,500 on Organization and 4,250 on Enterprise; Dev, Collab and View seats get 500. Credits do not roll over and cannot be shared, so a seat that runs out stops until an admin grants it paid credits, and Figma's help centre does not publish what those cost; the rate appears only in the admin dashboard.
Check the training setting before client work goes in. On Starter and Professional, Figma uses customer content to train its models by default, after de-identification, and an admin has to switch it off; on Organization and Enterprise it is off and cannot currently be turned on. The rest of the security paperwork is strong, with SOC 2 Type II, ISO 27001 and ISO 42001 certification and FedRAMP authorisation listed on its security page.
As a graphics tool, Figma is more than most marketers need: Canva is simpler for social posts, and Adobe still leads for photo and print. The seat prices show who it is built for, with an Enterprise Full seat at $90 a month against $5 for the Collab seat that most non-designers actually need.
Where it earns its place
A design-systems lead at a fintech with 40 product designers
Prototype new flows with real components before engineering commits
Publishes a Make kit from the library so prompts produce on-system screens, with 4,250 credits per Full seat a month on Enterprise. At $90 per Full seat that is $43,200 a year for 40 designers, with content training off by default.
A front-end engineer on a React team using Claude Code
Turn approved frames into components without redrawing them
Connects the Figma MCP server so Claude Code reads frames and variables from the file. A Dev seat ($12 on Professional) covers Dev Mode and inspection but not Make, and comes with 500 AI credits a month.
A product manager at a 12-person startup
Show investors a clickable version of a feature before it is built
Make turns a few frames or a written brief into a working prototype. A Professional Full seat at $16 includes 3,000 credits a month; once those run out, an admin has to grant paid credits.
Before you commit
- Setup
- Runs in the browser, with desktop apps; start on the free Starter plan, and Make is available on any Full seat. Make in a local codebase needs admission to the closed beta and the Mac beta app.
- Integrations
- MCP server for Claude Code, Codex and 20+ other tools; a large plugin library; Make connects to GitHub fully and to GitLab and Bitbucket for pushing branches over SSH.
- Data and privacy
- SOC 2 Type II, ISO 27001:2022, ISO 27018, ISO 42001 and FedRAMP Authorized. Content training is on by default on Starter and Professional (admin opt-out) and off on Organization and Enterprise; third-party AI providers may not train on your data.
- Cost at scale
- A team of 20 designers and 30 engineers on Organization pays 20 Full seats at $55 plus 30 Dev seats at $25: $1,850 a month, or $22,200 a year, before any extra AI credits.
- Limits
- AI credits reset monthly, never roll over and cannot be shared; Starter users and View seats also cap at 150 credits a day. Make's codebase beta does not support GitHub Enterprise Server.
What's good
- Industry standard for UI and product design
- Make builds working prototypes from your design system
- MCP server for Claude Code, Codex and 20+ other tools
- SOC 2 Type II, ISO 27001 and 42001, FedRAMP authorised
What's not
- AI credits capped per seat, no rollover, top-up price not published
- Codebase editing in Make is a Mac-only closed beta
- Trains on content by default on Starter and Professional
- Make, Sites and Draw need a Full seat
Best for
Product designers, UX teams and developers who design and prototype apps and websites together.
Alternatives
Figma: common questions
- Is Figma worth it?
- Figma has no real rival for product design, and Make is a capable prototyping layer on top, but capped credits and a closed-beta codebase link keep it short of a real app builder. We rate it 4.5 out of 5.
- How much does Figma cost?
- Free Starter (500 AI credits/month); Professional $16/month per Full seat ($12 Dev, $3 Collab); Organization $55; Enterprise $90 (both billed annually). Only Full seats include Make, Sites and Draw.
- What are the downsides of Figma?
- AI credits capped per seat, no rollover, top-up price not published; codebase editing in Make is a Mac-only closed beta; trains on content by default on Starter and Professional; make, Sites and Draw need a Full seat.
- Who is Figma best for?
- Product designers, UX teams and developers who design and prototype apps and websites together.
- How much does Figma cost for a team or in production?
- A team of 20 designers and 30 engineers on Organization pays 20 Full seats at $55 plus 30 Dev seats at $25: $1,850 a month, or $22,200 a year, before any extra AI credits.
- Is Figma safe for company data?
- SOC 2 Type II, ISO 27001:2022, ISO 27018, ISO 42001 and FedRAMP Authorized. Content training is on by default on Starter and Professional (admin opt-out) and off on Organization and Enterprise; third-party AI providers may not train on your data.
- What are the best Figma alternatives?
- The closest alternatives we have reviewed are Canva, v0, Gamma and Adobe Firefly.
Answers checked Oct 22, 2026.
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