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The best AI marketing and sales tools in 2026

The best AI marketing and sales tools right now are Clay, Gong and Apollo.io, out of 6 we have reviewed. Each is ranked by our rating, with its price, our verdict and who it suits.

Updated Oct 23, 2026 · Ranked from our reviews · How we review

  1. 1

    Clay

    Clay is a programmable data workbench for outbound, and it repays a dedicated operator far more than a casual user.

    Best for: Growth and sales operations teams that build custom outbound and account-research workflows.

    Price: Free (500 Actions, 100 Data Credits/month); Launch from $185/month ($167 yearly); Growth from $495/month ($446 yearly); Enterprise custom. Extra Data Credits cost 30% more mid-cycle.

    Read our Clay review
    4.5/5
  2. 2

    Gong

    Gong remains the benchmark for turning sales conversations into coaching and forecast data, and its five-figure median contract makes it a decision for sales leaders, not team leads.

    Best for: Sales organisations with 20+ reps that want call-based coaching and better forecasts.

    Price: Not published. Per-user licences plus a platform fee. Vendr buyer data (via Supered) puts the median contract at $55,346/year and seats at roughly $1,200 to $2,400/year. Annual contracts.

    Read our Gong review
    4.4/5
  3. 3

    Apollo.io

    At $49 to $79 a seat, Apollo replaces three or four outbound tools, provided you verify its data before you trust it.

    Best for: Startups and small to mid-size sales teams that want lead data and outreach in one affordable tool.

    Price: Free plan; Basic $49/user/month billed annually; Professional $79/user/month; Custom by quote (SSO, API for advanced integrations). Annual billing is discounted; monthly prices not published on the page we could read. Older Organization tier $119/user/month, 3-user minimum.

    Read our Apollo.io review
    4.3/5
  4. 4

    Attio

    Attio is the CRM a startup will actually keep updated, but the jump from Plus to Pro at the eleventh seat is where the bill stops being startup-sized.

    Best for: Startups and scale-ups that want a modern, flexible CRM with built-in AI.

    Price: Free up to 3 seats; Plus $35/seat/month yearly ($44 monthly), up to 10 seats; Pro $79/seat/month yearly ($99 monthly); Enterprise custom, annual only, with SAML. Extra AI credits from $70/month for 5,000 (annual). Startups up to 80% off.

    Read our Attio review
    4.3/5
  5. 5

    HubSpot Breeze and Agent Hub

    Worth turning on if you already run on HubSpot; not a reason on its own to switch CRMs, and the training toggle deserves a look before you do.

    Best for: Companies already on HubSpot that want AI agents for marketing, sales and support without new tools.

    Price: Included in HubSpot Starter ($20/seat/month list, 500 credits), Professional and Enterprise. Marketing Hub Professional $800/month with 3 seats and 3,000 credits plus $3,000 onboarding; Enterprise $3,600/month with 5,000 credits plus $7,000 onboarding. Extra credits $0.01 each or $10 per 1,000.

    Read our HubSpot Breeze and Agent Hub review
    4.1/5
  6. 6

    Surfer

    Surfer is a dependable on-page checklist for content teams; its AI search tracking is worth paying for only on the plans that watch all five engines daily.

    Best for: SEO agencies and content teams publishing many articles who also want to track AI search visibility.

    Price: Billed yearly: Discovery $49/month; AI Search Analytics $82; Standard $99; Pro $182; Peace of Mind $299; Enterprise custom. Yearly billing saves up to 17%. 7-day trial with Pro access.

    Read our Surfer review
    4.0/5

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