What is Programmable?
Programmable is a prospecting agent from Programmable LLC in Washington, DC. You describe your customer in one sentence, the way you would to a colleague. It turns that into a plan you confirm once, then pins it, so every run uses the same searches, sources and steps. Each run finds matching companies, researches them, finds a contact, checks the email address and drafts a first message.
Research draws on 59 included sources, such as company sites, DNS records, filings and registries, plus 23 public sources for discovering new companies. You can also connect your own keys for 20 data providers, including Apollo, Hunter and People Data Labs, and for Claude, OpenAI, Gemini or OpenRouter. It can also enrich a CSV you upload, including a Clay export.
Leads land in your sending tool paused, and nothing is sent until you approve it. The site says it does not scrape LinkedIn and does not look up people located in the EU, EEA or UK.
How much does Programmable cost?
| Plan | Price | What you get |
|---|---|---|
| Free | 500 credits | No card required |
| Starter | $19/month | 20,000 credits, 1 seat |
| Growth | $49/month | 75,000 credits, 3 seats |
| Scale | $149/month | 300,000 credits, 10 seats |
Free: 500 credits, no card. Starter $19/month (20,000 credits, 1 seat); Growth $49/month (75,000 credits, 3 seats); Scale $149/month (300,000 credits, 10 seats); extra seats $10/month. Credit packs that never expire: 5,000 for $9, 25,000 for $29, 100,000 for $79. One credit per researched row, plus extras for heavier columns.
Is Programmable worth it?
Finding twenty companies worth emailing each week is slow work. You open their sites, guess who runs the department, hunt for an address and write something that does not sound like a template. By Friday the list is half done.
Programmable does that research for you. You write one sentence about who you sell to, confirm the plan it reads from that sentence, and it runs the same way every week: new companies, a named contact, a checked email address and a draft. The drafts wait, paused, in Instantly, Smartlead, Lemlist, HubSpot or another tool you connect. Nothing is sent until you approve.
It is cheap. Programmable's own example puts 50 companies, each with a contact, a checked email and one AI question, at about 200 credits, or about $0.13 on the $49 Growth plan. Failed rows are refunded. Bring your own AI key and the AI questions cost no credits; your own data-provider keys bill you directly, with nothing added on top.
The catch: the cheap price leans on public sources. Without a paid provider such as Apollo or Hunter connected, it shows company email formats rather than verified personal addresses, so your hit rate depends on keys you pay for elsewhere. It also leaves out anyone in the EU, EEA or UK, which rules it out for European prospecting. The privacy policy names no SOC 2 or ISO 27001 certification, and agent links run on the owner's account, so anyone holding one spends your credits.
Our take: think of it as a researcher who works for a few dollars a month and never presses send on their own. If you already pay for Clay, the gain is the weekly agent and the price. If you sell into Europe, it cannot help.
Where it earns its place
A founder of a Shopify app with no sales staff
Find stores that match my customer every week and draft a first email
One sentence sets the agent; online-store columns show each shop's platform, apps, payment methods and mobile speed. Leads land paused in Instantly for approval. Starter at $19 a month covers 20,000 credits.
A two-person agency selling to US government suppliers
Build a list from public buyer and funding records
Programmable's discovery sources include federal buyers, funding filings and registries; each value shows its source, so the agency can check a claim before quoting it in an email.
A RevOps lead with a Clay table and an Apollo subscription
Enrich an existing list without paying twice for data
Upload the Clay export as a CSV and connect the Apollo and Hunter keys in your preferred order; those providers bill directly and Programmable adds nothing on top. Clay formulas do not carry over.
Before you commit
- Setup
- Sign up, write one sentence about who you sell to, confirm the plan it builds, and connect a sending tool or CRM; 500 free credits need no card and no API keys.
- Integrations
- Instantly, Smartlead, Lemlist, Woodpecker, Reply.io, Apollo, HubSpot, Salesforce, Slack, Microsoft Teams, Google Sheets, webhooks, Zapier, Make, n8n, a Chrome extension and an API.
- Data and privacy
- Sheet rows are deleted minutes after delivery and always within 2 days, backups within 14 days; data is not used to train AI; processing is in the US; API and provider keys are stored hashed or encrypted. No SOC 2 or ISO 27001 is named; a DPA is available. Which AI tools train on your data?
- Cost at scale
- Scale at $149 a month gives 300,000 credits and 10 seats; at about 4 credits per fully researched company, that is roughly 75,000 companies a month before your own provider and AI costs.
- Limits
- Excludes people located in the EU, EEA and UK; AI judgement calls run under a daily cap you set; unused plan credits expire at renewal, though credit packs do not.
What’s good
- About $0.13 for 50 researched companies on Growth
- Leads arrive paused; nothing is sent until you approve
- Bring your own AI and data keys with no markup
- Lists and results deleted after delivery, within 2 days
What’s not
- Does not return people in the EU, EEA or UK
- Verified personal emails need a paid provider you connect
- No SOC 2 or ISO 27001 certification named
- Unused plan credits expire at renewal
Best for
US-focused founders and small sales teams who want a weekly list of researched companies and drafts at a low cost, with a person approving every send.
Programmable alternatives
Programmable: common questions
- Is Programmable worth it?
- Programmable does the dull research behind cold outreach for pennies and waits for your nod before anything goes out. We rate it 3.9 out of 5.
- How much does Programmable cost?
- Free: 500 credits, no card. Starter $19/month (20,000 credits, 1 seat); Growth $49/month (75,000 credits, 3 seats); Scale $149/month (300,000 credits, 10 seats); extra seats $10/month. Credit packs that never expire: 5,000 for $9, 25,000 for $29, 100,000 for $79. One credit per researched row, plus extras for heavier columns.
- What are the downsides of Programmable?
- Does not return people in the EU, EEA or UK; verified personal emails need a paid provider you connect; no SOC 2 or ISO 27001 certification named; unused plan credits expire at renewal.
- Who is Programmable best for?
- US-focused founders and small sales teams who want a weekly list of researched companies and drafts at a low cost, with a person approving every send.
- How much does Programmable cost for a team or in production?
- Scale at $149 a month gives 300,000 credits and 10 seats; at about 4 credits per fully researched company, that is roughly 75,000 companies a month before your own provider and AI costs.
- Is Programmable safe for company data?
- Sheet rows are deleted minutes after delivery and always within 2 days, backups within 14 days; data is not used to train AI; processing is in the US; API and provider keys are stored hashed or encrypted. No SOC 2 or ISO 27001 is named; a DPA is available.
- What are the best Programmable alternatives?
- The closest alternatives we have reviewed are Clay, Apollo.io and Explee.
Answers checked Nov 11, 2026.