What is SE Visible?
SE Visible is SE Ranking's AI visibility tool, sold on its own or inside the SE Ranking SEO suite. You give it the questions your buyers ask, and every day it puts them to ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Copilot, then reports how often your brand appears, where it is placed, how favourably it is described and who gets named instead. The Agency plan adds Claude Haiku through the API, without web search.
Answers are collected through each engine's browser interface rather than its API, except Claude, and every answer is stored unedited, so any score can be traced back to the text behind it. Prompts are tagged by intent, funnel stage and branded or unbranded, and branded ones are kept apart so they do not inflate the score.
The action side ranks topics by the size of your gap against competitors and lists pages that cite rivals but not you, scored with traffic and backlink data from SE Ranking. Data is available through an API, a Data Studio connector and an MCP server on every paid plan.
Is SE Visible worth it?
Your customers are asking ChatGPT and Google's AI answers which supplier to use, and you have no idea whether you come up. Searching by hand gives you one answer on one day in one country, which tells you almost nothing.
SE Visible asks your list of buyer questions every day across ChatGPT, Google AI Overviews, AI Mode, Gemini and Copilot, and keeps every answer. The dashboard shows how often you appear, your average position, net sentiment and share of voice against competitors, and you can open the exact answer behind any number. That traceability is what separates it from trackers that only give you a score.
The to-do side is practical. It ranks topics where competitors lead by the size of the gap, and lists pages that cite rivals but not you, sorted using SE Ranking's traffic and backlink data, which one reviewer said doubles as a PR list.
The catch: the counting is not yet trustworthy enough to paste into a board report. Nathan Ojaokomo tracked 200 prompts for a week with free access from SE Ranking and found it missed 28% of the answers that named him, and 58% on questions containing his name; Gemini was worst at 43%. Perplexity is not tracked, and Claude only arrives on the $399 Agency plan, as Haiku without web search.
Watch the prompt maths too. Each country counts separately, so 100 questions in the US and the UK use 200 prompts, the whole Core plan at $189 a month. On data, SE Ranking says it does not train general AI models on personal data, but its privacy statement lists no SOC 2 or ISO certification and concedes it may have sold identifiers in the California sense.
Our take: as a daily early-warning system with a sensible list of next steps it earns its fee, especially against rivals that charge per seat; as the single number you report to clients, spot-check the branded answers by hand first.
Where it earns its place
A head of marketing at a 60-person B2B software company
Find out whether AI assistants recommend us or our three main rivals
Load 75 buyer questions for one market on Basic at $89 a month and watch share of voice by engine; the citation-gap list shows which review sites and blogs to approach first.
An SEO agency with 20 clients
Report AI visibility to every client without buying seats
Agency at $319 a month on yearly billing covers 1,000 prompts across 30 projects with unlimited users and weekly checks to stretch the allowance. White-label reports are not available yet.
A data analyst at an e-commerce brand selling in five countries
Pull AI visibility into the existing weekly dashboard
Use the API or Data Studio connector. Budget the prompt count first: 100 questions in five countries is 500 prompts, which already needs the Agency plan.
Before you commit
- Setup
- Enter your domain; it suggests services, topics, competitors and brand aliases, which need checking before the first daily run. One reviewer found the suggested alias was simply his first name.
- Integrations
- API access, a Data Studio connector and an MCP server for Claude or ChatGPT on every paid plan; available standalone or inside the SE Ranking suite.
- Data and privacy
- SE Ranking says it does not use personal data to train general AI or machine-learning models. It is self-certified to the EU-US Data Privacy Framework; no SOC 2 or ISO certification is listed. Which AI tools train on your data?
- Cost at scale
- An agency tracking 1,000 prompts pays $399 a month or $319 yearly; beyond 2,000 prompts Enterprise pricing is by quote. Multi-country tracking multiplies the prompt count.
- Limits
- About 11,250 answers a month on Basic, 30,000 on Core and 180,000 on Agency; 53 countries according to an independent review; no Perplexity; mention detection misses some answers.
What’s good
- Every AI answer is stored, so each score can be checked
- Five engines on every plan, collected through the real interfaces
- Gap-ranked topics and citation targets turn data into tasks
- Unlimited seats and competitors; API, Data Studio and MCP
- 14-day free trial
What’s not
- Independent test found it missed 28% of brand mentions
- No Perplexity; Claude only on the $399 plan, without web search
- Each country counts as a separate prompt
- No SOC 2 or ISO certification listed
- Its own pages disagree on whether Copilot is included
Best for
Marketing teams and agencies that want daily, checkable AI-answer tracking and a ranked list of what to fix, without paying per seat.
SE Visible alternatives
SE Visible: common questions
- Is SE Visible worth it?
- SE Visible lets you read every AI answer behind your score and turns the gaps into a to-do list, but one independent test found it missed more than a quarter of the answers that named the brand, so check before you report. We rate it 3.8 out of 5.
- How much does SE Visible cost?
- Basic $89/month ($71 billed yearly): 75 prompts, 5 projects. Core $189/month ($151 yearly): 200 prompts, 10 projects. Agency $399/month ($319 yearly): 1,000 prompts, 30 projects, adds Claude. Enterprise custom from 2,000 prompts. Unlimited seats and competitors; 14-day free trial; each extra location counts as another prompt.
- What are the downsides of SE Visible?
- Independent test found it missed 28% of brand mentions; no Perplexity; Claude only on the $399 plan, without web search; each country counts as a separate prompt; no SOC 2 or ISO certification listed; its own pages disagree on whether Copilot is included.
- Who is SE Visible best for?
- Marketing teams and agencies that want daily, checkable AI-answer tracking and a ranked list of what to fix, without paying per seat.
- How much does SE Visible cost for a team or in production?
- An agency tracking 1,000 prompts pays $399 a month or $319 yearly; beyond 2,000 prompts Enterprise pricing is by quote. Multi-country tracking multiplies the prompt count.
- Is SE Visible safe for company data?
- SE Ranking says it does not use personal data to train general AI or machine-learning models. It is self-certified to the EU-US Data Privacy Framework; no SOC 2 or ISO certification is listed.
- What are the best SE Visible alternatives?
- The closest alternatives we have reviewed are AnswerScout, AEO Action and Surfer.
Answers checked Nov 14, 2026.