The best AI tools for marketers in 2026
Marketing teams use AI for the visuals, the copy, the lead lists and the short clips cut from long videos. Brand controls and per-seat prices matter more here than raw model quality.
By Andrew Miller · Updated Oct 26, 2026 · How we review
How we chose: each pick is a product, model or project we have reviewed that does this job according to our review of it, ranked by our rating out of 5. We take no affiliate commission.
Also ranked: the best AI marketing and sales tools
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AI Tools: Design & slides
Canva remains the default design tool for people who are not designers, but its AI is now rationed and heavy use has become a real line item.
Best for: Small marketing teams, educators and solo operators who need lots of on-brand visuals without design training.
Price: Free (up to 20 AI uses/month); Pro US$144/year or US$18/month for one person; Business US$250/person/year or US$25/month, no seat minimum; Enterprise custom; AI Pass add-on US$100/person/month.
Read our Canva review4.6/5 - 2
AI Tools: Marketing & sales
Clay finds better leads than any single contact database, but it repays someone who works in it every day far more than a casual user.
Best for: Growth and sales operations teams that build custom outbound and account-research workflows.
Price: Free (500 Actions, 100 Data Credits/month); Launch from $185/month ($167 yearly); Growth from $495/month ($446 yearly); Enterprise custom. Extra Data Credits cost 30% more mid-cycle.
Read our Clay review4.5/5 - 3
AI Tools: Design & slides
Gamma turns a rough brief into a presentable deck in minutes; the words still need a human, and the PowerPoint export needs checking.
Best for: Founders, consultants, teachers and marketers who need good-looking decks and docs quickly.
Price: Free (400 one-time credits, 10 slides per prompt); Plus $9/seat/month yearly (1,000 credits); Pro $18 (4,000); Ultra $90 (20,000); Business $40/member (10,000); Enterprise custom. Annual billing saves up to 28%.
Read our Gamma review4.5/5 - 4
AI Tools: Marketing & sales
Worth turning on if you already run on HubSpot; not a reason on its own to switch CRMs, and the training toggle deserves a look before you do.
Best for: Companies already on HubSpot that want AI agents for marketing, sales and support without new tools.
Price: Included in HubSpot Starter ($20/seat/month list, 500 credits), Professional and Enterprise. Marketing Hub Professional $800/month with 3 seats and 3,000 credits plus $3,000 onboarding; Enterprise $3,600/month with 5,000 credits plus $7,000 onboarding. Extra credits $0.01 each or $10 per 1,000.
Read our HubSpot Breeze and Agent Hub review4.1/5 - 5
AI Tools: Video
OpusClip gives you a usable first cut for about ten cents per source minute, but a person still has to choose the clips, and its privacy policy does not rule out using your footage to improve its models.
Best for: Podcasters, streamers and video creators who want to repurpose long videos into short social clips.
Price: Free (60 source minutes/month, watermarked, 3-day storage); Starter $15/month (150 minutes); Pro $29/month (300 minutes, the only plan with yearly billing); Business custom. 1 credit = 1 minute of uploaded video.
Read our OpusClip review4.0/5 - 6
AI Tools: Marketing & sales
Surfer is a dependable on-page checklist for content teams; its AI search tracking is worth paying for only on the plans that watch all five engines daily.
Best for: SEO agencies and content teams publishing many articles who also want to track AI search visibility.
Price: Billed yearly: Discovery $49/month; AI Search Analytics $82; Standard $99; Pro $182; Peace of Mind $299; Enterprise custom. Yearly billing saves up to 17%. 7-day trial with Pro access.
Read our Surfer review4.0/5 - 7
AI Tools: Writing
WRITER sells governance first and writing second, which suits a regulated enterprise and leaves a small team paying for controls it will never configure.
Best for: Large companies in regulated industries that need governed AI writing and workflow automation.
Price: Starter per-seat price not published (up to 5 users, 14-day trial); Enterprise custom; 20% off for nonprofits and education. API: Palmyra X6 $2 input / $8 output per 1M tokens.
Read our WRITER review4.0/5 - 8
AI Tools: Writing
Jasper earns its price only as a brand-governance layer for a marketing team, and a team is exactly what its self-serve plan no longer allows.
Best for: Marketing teams of ten or more who need brand rules enforced across many writers and can sign an annual contract.
Price: Pro $69/month or $59/month billed yearly, 1 seat, 7-day trial; Business custom with a 12-month commitment, plus credits for GEO Hub and agents. 20% nonprofit discount.
Read our Jasper review3.8/5